Brand Archetype Development – Definitive Identity Blueprint
A forensic Brand Archetype Development service that maps your core identity to primal Jungian narratives. We construct detailed customer personas and a rigid vocal framework to ensure your brand cuts through the noise.
Available Worldwide
Precision Brand Archetype Development for modern enterprises. Unlock your Definitive psychological edge. Engineer loyalty. Deploy today.
Turnaround
Quality Spec
Rights
DELIVERABLES
Primary & Secondary Archetype Definition Document
The "Shadow" Report (Traits & Behaviors to Strictly Avoid)
3x High-Fidelity Customer Persona Cards (PDF)
Empathy Mapping & Pain-Point Matrix
Brand Voice & Tone Lexicon (Words to Use/Lose)
The "Hero's Journey" Brand Narrative Script
Competitor Archetype Mapping (Where you sit vs. them)
Visual Mood Board Suggestions (Archetype Aligned)
SCOPE: INCLUSIONS & EXCLUSIONS
Included
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Psychometric Brand Workshop (Digital Questionnaire)
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Analysis of Founder Vision & Company Mission
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Jungian Framework Application & Selection
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Demographic & Psychographic Data Synthesis
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Scenario Planning (How the Brand Reacts to Crisis)
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Cross-Channel Application Guidelines
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Support: 7-Day Clarification Window
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QC: 20-Point daWorld Technical Audit
Excluded
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Logo Design or Visual Identity Creation
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Copywriting for Website Pages
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Primary Market Research (Surveys/Focus Groups)
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Social Media Content Calendar
REQUIREMENTS TO START
To ensure a smooth start to your project, we require the following items immediately after checkout:
- 1 The Brief: Automated intake form completion
- 2 Existing Mission & Vision Statements
- 3 Rough demographics of current/desired customer base
- 4 List of brands you admire (and why)
- 5 List of brands you despise (and why)
Frequently Asked Questions
Why does an archetype matter?
It creates a "shortcut" to trust. Humans are hardwired to recognize these 12 personality patterns instantly.
Can we be two archetypes?
Yes. We define a Primary (70%) and a Wing (30%) to create nuance, but a single core must lead.
Is this visual design?
No. This is the strategic "spirit" that informs the design. Design should follow this work.
How many personas do I get?
We engineer 3 distinct "Protagonist" personas representing your ideal customer segments.
Strategic Branding
Stationery & Print Assets
Visual Identity
2D Animation
3D Animation
CGI (Computer Generated Imagery)
Live Action Video Production
Motion Graphics
Post-Production & VFX
Pre-Production Services
UX Research & Strategy
