Brand Style Guide – Definitive Visual Governance
A 30+ page definitive Brand Style Guide (PDF) that establishes the laws of your visual identity. Includes comprehensive rules for logo usage, typography hierarchy, color science, and application grids.
Available Worldwide
Chaos is the enemy of equity—codify your visual DNA into an immutable constitution.
Turnaround
Quality Spec
Rights
DELIVERABLES
The Master Brand Book (High-Res Interactive PDF)
Print-Ready Version (CMYK / Bleeds)
Screen-Optimized Version (Reduced file size for sharing)
Source Layout File (Adobe InDesign .INDD)
Extracted Asset Library (Organized Folder Structure)
Quick Reference "One-Pager" (Cheat Sheet)
SCOPE: INCLUSIONS & EXCLUSIONS
Included
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Logo Usage Protocols (Clear Space, Minimum Size, Placement)
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Violations & Misuse Examples (The "Don'ts")
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Primary & Secondary Color Palette (HEX, RGB, CMYK, PMS)
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Typography Hierarchy (H1-H6, Body, Leading, Tracking)
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Photography & Imagery Style (Mood, Lighting, Composition)
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Iconography Style & Line Weights
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Graphic Devices & Pattern Systems
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Grid Systems & Layout Logic
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Real-World Application Mockups (Stationery, Social, Merch)
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Tone of Voice & Editorial Micro-Copy Guidelines
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Support: 14-Day Revision Window
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QC: 20-Point daWorld Technical Audit (Color value cross-check, broken link check)
Excluded
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Design of the Logo itself (Must be provided or scoped separately)
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Physical Printing of the Books (Digital deliverables only)
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Custom Photography Production (Stock or placeholders used)
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Web Development / Coding of the Style Guide
REQUIREMENTS TO START
To ensure a smooth start to your project, we require the following items immediately after checkout:
- 1 The Brief: Automated intake form completion
- 2 Vector Logo Files (AI, EPS, or PDF)
- 3 Finalized Color Choices (If not being created in this sprint)
- 4 Chosen Font Files (Licenses must be held by client)
- 5 List of Primary Touchpoints (Web, Packaging, App, Uniforms)
Frequently Asked Questions
Why do I need this?
To prevent your team or vendors from stretching your logo, using the wrong blue, or picking random fonts that damage brand equity.
How long is the document?
Typically 25-40 pages, depending on the complexity of your visual system.
Do I get the editable files?
Yes, we provide the Adobe InDesign source file so your internal team can update it in the future.
Does this include Tone of Voice?
Yes, we include a basic section on verbal identity (keywords, tagline usage, headline style).
Can I hand this to a web developer?
Absolutely. It provides the Hex codes and font stacks they need to build your CSS framework.
Strategic Branding
Stationery & Print Assets
Visual Identity
2D Animation
3D Animation
CGI (Computer Generated Imagery)
Live Action Video Production
Motion Graphics
Post-Production & VFX
Pre-Production Services
UX Research & Strategy
